Not Every Road Ends Like This

Through a cinematic storytelling, our goal for the PSA is to inspire viewers to recognize the signs of struggle, offer support, and remind those who are in pain that they are not alone before it may be too late. We chose this specific way of storytelling for suicide prevention in particular to create an immediate and lasting impact on the audience. Many who experience overwhelming emotions feel an intense internal struggle, and we aimed to capture that raw intensity in our film to make the message as authentic and compelling as possible. During the production, we’ve learned a lot about cinematography and how to capture these complex emotions better. We have also gained a deeper understanding of many struggles that many people go through.